The Main, Gowin, Rice Group | Baird Private Wealth Management

Personalized Wealth Management

Discover the Difference
The Main, Gowin, Rice Group was recently recognized by Forbes/SHOOK Research as a 2024 Best In State Wealth Management Team.

(Publication as of January 9, 2024. Rankings based on data as of March 31, 2023.

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How We Work

Our Process

Our financial planners will work closely with you to develop a strategy that gives you financial peace of mind. We have your back.

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Our Firm

Putting you first, no matter what – that's how Baird has been doing business for more than 100 years.

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Working For You

We work with integrity and trust for you, not for Wall Street. Your success is our success and we'll work with you at every step.

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The Main, Gowin, Rice Group is proud to be part of Baird – a fully independent, international firm serving the wealth management needs of families, businesses, and organizations for more than 100 years. Nationally recognized as a great place to work, Baird attracts the industry’s best and brightest. And employee ownership gives all of us a personal stake in our clients’ success. It’s a formula that works because of the values we share: honesty, integrity and a commitment to keeping clients first – always.

Why Work With Us?

Our team is actively committed to making a positive impact in our clients’ lives and the communities in which we serve. Your financial journey is our priority. We seek to learn more about you personally – your goals, dreams, and purpose – so we can provide trusted guidance and personalized solutions to turn your financial vision into reality.
Each member of our team contributes a unique skill set, allowing us to offer comprehensive wealth management, including*:
• Estate planning
• Tax planning
• Retirement planning
• Comprehensive financial planning
• Investment management
• Multi-generational planning

We are passionate about our business and look forward to showing you the difference The Main, Gowin, Rice Group can make!

*While Baird does not offer tax or legal advice, our Financial Advisors regularly work with clients’ attorneys and tax professionals to help ensure that all phases of wealth management are addressed.

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